so, this evening after another wildly challenging workout, I am waiting for my wife and while I am standing there I begin to notice something strange. (please forgive my run on sentence). I notice about five pair of sneakers being sold, plus a tee shirt and a $35 jump rope (i am the purchaser of said rope). Not that I was unaware of the fact they peddled shirts, shoes, ropes and vitamins, but tonight I put it all together. The people who set up this business model are genius. I was looking around for the suggestion box so that I may add my meager “two cent” suggestion to what is an extraordinary business model. Youre probably on the edge of your seat. What could this jackass have to add to such stellar business planning. In sales we call this drawn out progression of suspense a “pending event”. Something to really get your juices flowing. Well anyway here it is: A new phone greeting that would go something like this–Good afternoon, its a great day at Crossfit xyz Fitness and Apparel center, how may I help you. There you have it, While these other chain gyms are busy trying to lure you in the door with $10 per mo. specials and then trying to upsell you on multi year commitments, personal training sessions, tanning, laser hair removal, pedicures, nutrition programs, laundry service, smothees–you get the picture. The people at Crossfit charge an arm and a leg up front–no bullshit-(its $150 a month-“you in or are you out?”-thats the sales pitch. Then they dont play any games with a smoothie bar, spray tanning etc, they just tell you heres the gear you need to do this right. Now you can buy it or stand out like “Joe shmo” trying to “work it” in your very fashionable Converse. Good luck with that!! By the time youre hit with this, youre close to $400 in financial commitment–(on ramp class plus next months dues) and you have made it through what is probably the most harrowing and challenging couple of weeks of your life (unless of course you have endured bootcamp) and you begin to realize what a sad sack of crap you are. Your like “Jesus Christ, am I really in such pitiful shape??? Damn, I better get all the help I can get. So youre like “Yeah, give me them new kicks, I’ll take one of every supplement you have back there, gonna need a jump rope (Lord knows I havent jumped a rope in like “NEVER”–i’ll need some off site practice), and please take my credit card and give me what ever the hell else I’m gonna need to be able to survive this hot mess. So the girl behind the counter pipes up and says “Well our physical therapist takes appointments here every Wed.s, so I am like “hell yeah, sign me up for every Wed.s from now until I croak,” You get the whole picture now. Who knows? maybe I just overthought the whole experience?? It looks to me like these folks have it all figured out. Be upfront with people, get em what they need to be successful (God only knows how much money I’ve blown on Big Macs and cigarettes) and then beat your gym members like “red headed step children”. Totally freaking genius!! I love it!